Carology is your awesome product knowledge solution.
Increase sales, retention and customer loyalty with our fast and easy training and sales tools.

Let us make it easy

  • Quick and easy online classes 24-7-365
  • Turn their smart phones into sales tools
  • Customer-friendly specs and vehicle info
  • Automated accountability system
  • Training resources for managers
  • Capture hot leads

Get the power of product knowledge in your store today



What’s in it for my store? My staff? My sales?


Increase your gross and customer satisfaction


Expand your repeat referral business


Get your new guys up to speed fast


Improve retention of your good people

The #1 reason a customer leaves a dealership without buying? The salesperson. In the age of the informed, empowered customer, product knowledge and professionalism have become deciding factors in a customer’s purchase decision.

Customers used to visit an average of 5 stores. Now they do their research online and visit 1-2. That means you get one shot. Make it count!

We are your in-house training manager...Online.

  • Our mission in life is to help busy sales consultants and managers build value and win loyal customers

  • The manufacturer provides the encyclopedia,

    we give ‘em the cliff’s notes

  • Real-world, in-the-trenches experience for Toyota, Lexus, Honda, Acura, Hyundai, Nissan, Infiniti, BMW, Lincoln, GM, Mercedes, MINI and more


Carology is worth more than all the guest speakers and super closers in the world because you guys are the REAL DEAL! We ALL need better training that is fast and efficient and brings results. I have been to every seminar under the sun in the last 20 years, but if you want results, increase a sales person’s product knowledge, don’t give them some new fangled flavor of the month fancy closing line or magic potion because it won’t work. If you want results give them knowledge because knowledge is power.

--- Randy Redd, Sales Manager, AutoNation Toyota


(Wow. Thanks, Randy! We couldn’t have said it better ourselves.)